Rachel Leonard (she/her/hers) is an East Coast-based visual artist specializing in graphic design, illustration, brand identity, and design systems. Guided by a mindset for systems and fueled by unfettered creativity, she brings a unique, strategic approach to every project.
With experience in contracting, freelancing, and designing in-house across various business scales (including creating work for user audiences as large as 13.5 million), Rachel has shaped into an adaptable, organized, and independent designer. While she thrives autonomously, she deeply values collaborating with tight-knit creative teams to gain new perspectives and enthusiastically "geek out" on the latest art tools and design trends.
Rachel is passionate about crafting visual identities that make an impact, and is always excited to connect with new partners and creative teams!
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